Hanoi Genesis Showroom, Hanoi, Vietnam

Hanoi Genesis Showroom

In 2018, studioMilou was asked to develop a design for a new automobile showroom in an existing building on Giang Vo street in the center of Hanoi.

The showroom is dedicated to the luxury subsidiary of Hyundai – “Genisis”. The design proposed to keep only the main façade with this four arcades and to develop two storey building where the cars samples documentation and visuals are displayed along the visitor’s route.

Designed as an exhibition space, the project proposed to use limited range of materials  “polished concrete, Hanoi bricks, and stainless steel”.

the main facade on Giang Vo street showing the retaining of the existing arcade

interior perspective of the entrance lobby

interior perspective of the second level lounge

view of the ground floor lobby visually connected to the exhibition spaces